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Product copy checklist

Check these 21 points before publishing a product, and test your title instantly with the tool below. No sign-up needed; your ticks are saved in this browser.

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Title checker tool

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Platform TrendyolHepsiburada

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Product title 0 characters

• The title doesn’t exceed the platform limitAccording to Trendyol’s official developer docs, a title can be at most 100 characters. Put the important information first.
• Product type in the first wordsLike “Women’s Long Tunic” or “Kangaroo Shelf”; buyers should instantly see what it is. On Hepsiburada the title starts with the brand name, followed by the product type.
• Not all capsCapitalize the first letter of each word and keep the rest lowercase; much easier to read (model numbers excepted).
• No word appears twiceRepetition takes up space without adding information.
• No internal stock code in the titleOn Trendyol, put the model/stock code in its own field. Hepsiburada, however, wants the manufacturer’s model number in the title, in capitals.
• Size or volume written correctlyA space between number and unit: 500 ml, 2 m, 160x220 cm.
• Material statedCotton, linen, stainless steel… One of the things buyers search for most.
• Color and target buyer includedWomen, men, kids, unisex; the color matches the variant.
• No competitor brand namesDon’t put other brands’ names in the title or keywords.
• No unprovable claimsPhrases like “cheapest” or “number 1” erode trust and may break the rules.
• The description explains rather than repeats featuresUse, care, who it’s for; in short paragraphs.
• Feature bullets are short and concreteOne fact per bullet: size, material, use, care, contents.
• Keywords genuinely fit the productIrrelevant popular words bring buyers to the wrong product.
• Copy and images are consistentThe color, quantity or size in the title should match the image.
• No contact or promo info in the descriptionHepsiburada’s official guide doesn’t allow delivery details, contact info, company names, ads or links in descriptions; on Trendyol we also recommend leaving out phone numbers, email, links, WhatsApp or “discount” promises.
• Attribute fields don’t contradict the titleWriting “plaid” in the title but choosing “striped” in the pattern field can put the product in the wrong filters.
• Image format and size are rightJPEG/JPG/PNG/WEBP; 1 KB–10 MB; at least 860×574 and at most 2000×2000 px (Trendyol official guide). The target size of 1200×1800 is within this range.
• The product is sharp and large enough in frameThe whole product is visible and fills most of the image. The main image is plain and shot straight on.
• No prohibited text on imagesNo shipping, returns, promotion, price, discount or gift info; no excessive text; no logos/watermarks unrelated to the product.
• Background choice is deliberateOn Trendyol, plain white or a light color is preferred but not required; colored or lifestyle images can be used.
• Final check: every detail is trueIs every detail in the title and description actually true of your product? Don’t write anything you’re not sure about.

Sources: Trendyol Developers – Product Creation v2 (Trendyol title limit 100 characters) · Hepsiburada API Portal – Catalog Key Information (product name and description rules; no numeric character limit specified; checked on 25.10.2026). This list is for information only; the current rules in the platforms’ seller panels take precedence.