Official rules
According to Hepsiburada’s Catalog Product Entry Key Information page, the product name:
- Must start with the brand name.
- Must include the brand name, model number and key features. Official example: Sinbo SCM-2928 Elektrikli Türk Kahvesi Makinesi (Sinbo SCM-2928 electric Turkish coffee maker).
- Model numbers must be written entirely in capitals (43HB3456).
- The first letter of every word must be capitalized.
- Volume/size must use a consistent format (cm, kg); numbers must be written as digits (“2”, not “two”).
- Should include the pack quantity if any (e.g. “Scotch Brite Sünger 24’lü”, a 24-pack of sponges).
- Must not contain misleading claims (“rejuvenating cream”), promotional wording (“with gift”, “free”) or the seller’s name.
Hepsiburada’s official guide gives no numeric character limit; the 100-character limit is Trendyol’s.
Description rules
- “Every product must have a description.”
- Box contents should be listed; use paragraph breaks.
- Material information must be included (100% cotton, wood, etc.); for items like furniture, dimensions must be stated.
- The description must not contain delivery or contact details, company names, advertising, company links or YouTube links.
Brand spelling
The brand must not be the seller’s name and must be entered with its original spelling (watch for differences like Lego – LEGO, Faber Castell – Faber-Castell).
For image rules, see our Hepsiburada image guide.