Guide · Hepsiburada

Hepsiburada product image rules

Hepsiburada’s image rules are stricter than Trendyol’s: the background and text rules are written as “must”. All points from the official catalog guide on one page.

Last checked: October 29, 2026. Rules are quoted from the platforms’ official pages; the current rule is always the text in the seller panel.

Official source

The points below are quoted from the “Catalog Product Entry Key Information” page on the Hepsiburada developer portal.

Background and framing

  • “The image background must be white or a light color.” On Trendyol this is a preference; on Hepsiburada it is written as a rule.
  • “The product must cover 80% of the image.”
  • 250 pixels: “After the white background is removed, at least one side of the remaining area must be 250 pixels.”
  • The product image must not be inside a frame, and multiple angles must not be squeezed into one image, making the product small.

Text, logos and watermarks

“The image must not contain text (free shipping, same-day shipping, etc.), logos or watermarks.” That’s why the info card style images with text used on Trendyol are not suitable for Hepsiburada.

First image and non-product items

  • The product’s first image should “in most cases” be shot out of the box, not in its packaging.
  • Items not included with the product should “in most cases” not appear in the image (lifestyle images excepted).
  • Other colors or patterns must not be shown unless included; only the product being sold should appear.
  • The image must not be a graphic drawing or low quality/blurry.

Format

Images can be uploaded as PNG or JPG (WEBP isn’t on the list). For new products, the image fields are Image1–Image5 and the video field accepts MP4 only. The image URL must be reachable; if it isn’t, the system retries a few times and the image won’t load until the product is resubmitted.

How it differs from Trendyol, in one table

TopicTrendyolHepsiburada
White/light backgroundPreferredRequired
Area covered by the product“The vast majority”%80
TextNo excessive text and no promo/price textNo text, logos or watermarks
FormatJPEG, JPG, PNG, WEBPPNG, JPG

For the Trendyol side, see our Trendyol image size guide.

For the situation on Trendyol: Is a white background mandatory on Trendyol?

Frequently asked questions

Is a white background mandatory on Hepsiburada?

The official catalog guide says “The image background must be white or a light color”, so on Hepsiburada a white or light background is a rule.

Can text or logos be used on Hepsiburada images?

No. According to the guide, images must not contain text (free shipping, same-day shipping, etc.), logos or watermarks.

What is Hepsiburada’s 80% rule?

The product must cover 80% of the image. Also, once the white background is removed, at least one side of the product must be 250 pixels.

Does Hepsiburada accept WEBP?

The official guide only lists PNG and JPG; use those formats instead of WEBP.

Pricing and ordering

Let’s prepare your images to Hepsiburada’s rules

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We are an AI-assisted service and check every output against the rules before delivery. We don’t guarantee rankings or sales. We are not affiliated with Trendyol or Hepsiburada.